Theos is a premium dog treat brand specializing in freeze-dried, single-ingredient snacks that deliver pure, natural nutrition for dogs, with a focus on simplicity and quality. Using only high-grade, responsibly sourced meats and proteins—never fillers or fluff—Theos needed a design system that reflected its minimal, trustworthy ethos. Geometric illustrations strike a balance between clean simplicity and the playful charm pet owners love, while a monotone color palette keeps product flavors clear and easy to distinguish. Bold yet friendly sans serif typography adds a sense of familiarity and approachability. True to its “no fluff” philosophy, Theos uses 100% compostable packaging that’s as practical and attractive as it is sustainable.